What to do
Choose Lead or Schedule, copy the TikTok Pixel code and Events API access token from the correct account, enter the exact conversion page and form selector, create the script, paste it once, and complete a real conversion while TikTok Events Manager is open.
1. Prepare the TikTok connection
Open the correct TikTok Events Manager account and confirm the Pixel belongs to the business and ad account you want to track.
Copy the Pixel code and create the Events API access token. Keep the access token in the protected setup, never in public page code.
- Correct TikTok Ads account
- Correct Pixel code
- Events API access token
- Permission to edit and test the data connection
2. Create the exact conversion
Select Lead for a completed inquiry form or Schedule for a completed appointment. Enter the exact public page URL and a unique form selector for Lead.
Simple CAPI rejects broad form selectors because a generic listener can fire on the wrong form.
- One platform
- One standard event
- One exact page
- One exact form or confirmation page
- Actual conversion amount when available; default currency only as a fallback
3. Install and test the TikTok event
Paste the generated script on the saved conversion page and publish it. Complete the real form or booking while TikTok Events Manager is open.
Confirm the event name, page, source, browser and server delivery, matching event ID, and any campaign details available in the session.
- Publish the live page
- Use a fresh test lead
- Complete the real conversion
- Confirm Pixel and Events API delivery
- Remove temporary test settings before launch
Easy TikTok Events API setup
01Confirm the Pixel
02Create the access token
03Choose Lead or Schedule
04Save the exact page
05Save the exact form
06Paste one script
07Run one real conversion test
Common questions about this setup
How do I set up TikTok Events API?+
Connect the correct Pixel and access token, define the conversion, install the script on the exact page, and test the real action in Events Manager.
Where do I find the TikTok Pixel code?+
Open TikTok Events Manager, select the website data connection, and use the Pixel code shown for that connection.
Where does the Events API token go?+
It belongs in the protected server configuration and should not appear in the script pasted on the website.
Should I keep the TikTok Pixel?+
Yes. TikTok recommends using the Pixel and Events API together for website events.
Can I use Simple CAPI for a TikTok booking page?+
Yes. Choose Schedule and lock the script to the successful booking confirmation page.
Official references
Use these official references when checking the current TikTok setup and account screens.