Choose Meta CAPI, TikTok Events API, or Google enhanced conversions. Start with what it is, see how it works, and follow the setup guide.
Each guide gives a direct answer first, followed by the checks, common mistakes, and current platform references.
Understand enhanced conversions, see how matching works, and configure the correct conversion action.
Start with what Google Ads enhanced conversions are, then learn how to configure enhanced conversions.
What are Google Ads enhanced conversions? Learn how first-party customer data improves conversion measurement and how the Google tag connects leads to ad interactions.
How to set up Google Ads enhanced conversions with the conversion ID, label, exact page, form selector, customer data, Google click IDs, and a real conversion test.
Learn how Google Ads enhanced conversions work from ad click to form submission, including the Google tag, customer-provided data, click IDs, and transaction IDs.
Plan, install, test, and troubleshoot Meta server events for forms, bookings, and client accounts.
What is Meta CAPI? Learn what CAPI stands for, what the Meta Conversions API does, how it differs from the Meta Pixel, and what a Meta CAPI gateway means.
Read guideLearn how Meta CAPI works in plain English, what information it sends, how it differs from the Meta Pixel, and how it can connect to GoHighLevel forms and bookings.
Read guideLearn how to set up Meta CAPI step by step. Choose the conversion, connect a Meta dataset, create an access token, install the event, and test it before launch.
Read guideLearn how to install Meta CAPI on one website page, GoHighLevel form, or booking page. Understand where the script belongs and what to test after publishing.
Read guideLearn how to implement Meta CAPI from data capture to server delivery. Plan the event, preserve attribution, protect credentials, deduplicate, and validate the result.
Read guideLearn how to use Meta CAPI after setup. Track real leads and bookings, keep event names consistent, monitor quality, and avoid sending meaningless CRM activity.
Read guideLearn how to test Meta CAPI with a real form submission or booking. Use Test Events, inspect the server event, check deduplication, and troubleshoot missing events.
Read guideLearn how to get a Meta CAPI access token from Events Manager, where to store it, which dataset it belongs to, and why it must never be placed in public page code.
Read guideFix a GoHighLevel Facebook Conversions API workflow that is not sending events. Check the trigger, dataset, event action, attribution fields, and Meta Test Events.
Read guideTrack a GoHighLevel form submission as a Meta Lead event without losing attribution or double counting the browser and server conversion.
Read guideSend a Meta Schedule event only after a successful GoHighLevel booking. Preserve attribution, avoid early firing, and test the completed appointment event.
Read guideUnderstand FBCLID, FBC, and FBP in a GoHighLevel Meta CAPI setup. Learn what each value does, where it disappears, and how to preserve it.
Read guideStop GoHighLevel Meta CAPI from counting one lead twice. Align Pixel and server event names, event IDs, and overlapping integrations.
Read guideTest a GoHighLevel Meta CAPI Lead or Schedule event correctly. Use a real form or booking, inspect browser and server details, and remove test codes afterward.
Read guideTrack a GoHighLevel form embedded in an iframe without losing the conversion. Understand page boundaries, attribution capture, and CRM workflow options.
Read guideCompare GoHighLevel's native Meta CAPI workflow with a custom server-side setup. Choose based on page ownership, attribution needs, event control, and maintenance.
Read guideUse GoHighLevel pipeline and qualification data to send useful lower-funnel events to Meta without replacing or duplicating the original Lead event.
Read guideA practical GoHighLevel Meta CAPI checklist covering dataset ownership, form and calendar triggers, attribution capture, deduplication, testing, and monitoring.
Read guideConnect forms, bookings, and workflow events to structured server-side Meta conversions.
Read guideTrace missing click IDs, browser identifiers, source URLs, and campaign context.
Read guideConnect browser and server events with one matching event name and event ID.
Read guideSend accurate identity, browser, click, and event context without adding useless noise.
Read guideCompare direct Meta event delivery with a broader server-side GTM architecture.
Read guideStandardize client endpoints, event data, testing, credentials, and implementation handoffs.
Read guideConnect TikTok Pixel and Events API tracking with a shared event and a focused installation.
What is TikTok Events API? Learn how it sends website and CRM conversions to TikTok, how it works with the Pixel, and which events service businesses should track.
Learn how TikTok Events API works from ad click to Lead or Schedule event, including Pixel pairing, event IDs, click data, customer matching, and testing.
How to set up TikTok Events API with the Pixel, access token, Lead or Schedule event, exact conversion page, matching form, and a real Events Manager test.
Choose Meta, TikTok, or Google Ads, create Lead or Schedule, and paste one protected script on the intended page.